The Transgender Institute

Case overview

The Transgender Institute is the leading support and educational center for the transgender community in Kansas City. They approached us seeking a fresh and inclusive website redesign. They also needed to increase their online leads and improve their brand presence. The revamped site showcases a sleek, user-friendly interface, effortlessly guiding visitors through their range of resources and transformative programs. High-resolution imagery captures the essence of their community and dedication, while intuitive navigation ensures users can easily access service details, success stories, and contact options. Prioritizing mobile optimization, the site ensures a flawless browsing experience across all devices. This redesign is not merely a visual enhancement; it’s a testament to our commitment to blending contemporary aesthetics with unparalleled functionality.

The Brief

Objective:

Revamp the existing website of a renowned transgender therapy institute in Kansas City, The Transgender Institute, to enhance user experience, improve online presence, and drive engagement. Increase leads, traffic and online brand exposure through targeted SEO and Digital Marketing campaigns.

Platform:
WordPress, leveraging its versatile features and plugins tailored for institutions like The Transgender Institute.

ADA Compliant

For The Transgender Institute’s website, we installed and configured ADA (Americans with Disabilities Act) software for several important reasons. Firstly, it ensures that the website is accessible to all potential clients, including those with disabilities, expanding its reach and inclusivity. Secondly, being ADA-compliant protects The Transgender Institute from potential legal repercussions, as non-compliance can lead to lawsuits and hefty fines. Furthermore, in a community-driven city like Kansas City, demonstrating adherence to ADA standards can significantly enhance an organization’s reputation, emphasizing its dedication to equality and inclusiveness. Lastly, an ADA-compliant website often results in a more user-friendly design for all visitors, enhancing usability and user satisfaction. In essence, ensuring ADA compliance is both a moral obligation and a strategic business move for The Transgender Institute.

The Results

  1. Localized Content: We emphasized the institute’s profound connection to The Transgender Institute with localized content, imagery, and testimonials.
  2. Enhanced Programs: We emphasized the institute’s services and programs by showcasing and organizing them in an intuitive way.
  3. Mobile-Optimized Design: Ensure the site is responsive and offers a seamless experience across all devices, especially mobile phones and tablets.
  4. Client Testimonials: A dedicated section for client reviews and stories, building trust with potential clients.
  5. SEO Optimization: Tailored content and backend adjustments to improve visibility in local The Transgender Institute search results. We created highly-targeted SEO campaigns based on carefully researched keywords and digital marketing campaigns that resulted in 150% increase in monthly visitors!

SEO & Digital Marketing Results

16%

Decrease in bounce rate

35%

Increase in average session duration

150%

Increase in page views