International Center for Transgender Care

Case overview

The International Center for Transgender Care is the leading surgical center for the transgender community. They approached us for an elegant website redesign and a strategic approach to enhance their leads and brand visibility. The revamped website showcases a sophisticated, user-centric design, effortlessly guiding visitors through their range of dedicated services. High-definition visuals highlight their compassionate and specialized care, while intuitive navigation ensures users can easily access service information, patient testimonials, and communication tools. Prioritizing mobile optimization, the site offers a flawless browsing experience on all devices. This redesign is more than just visually appealing; it exemplifies our dedication to merging contemporary design with unparalleled functionality.

The Brief

Objective:
Revamp the existing website of the well-known International Center for Transgender Care to enhance user experience, improve online presence, and drive engagement.

Platform:
WordPress, leveraging its versatile features and plugins tailored for businesses in the remodeling industry.

ADA Compliant

For The International Center for Transgender Care’s website, we installed and configured ADA (Americans with Disabilities Act) software for several vital reasons. Firstly, it ensures the website is accessible to all visitors, including those with disabilities, broadening its accessibility and inclusivity. Secondly, being ADA-compliant shields The International Center for Transgender Care from possible legal challenges, as non-compliance can result in lawsuits and significant penalties. Furthermore, in a community-driven environment, showcasing adherence to ADA standards can substantially boost an institution’s reputation, underscoring its commitment to equality and inclusiveness. Lastly, an ADA-compliant website typically offers a more user-friendly experience for everyone, improving usability and overall visitor satisfaction. In essence, guaranteeing ADA compliance is both a moral duty and a strategic initiative for The International Center for Transgender Care.

The Results

  1. Localized Content: We emphasized the institution’s profound connection to the community with localized content, imagery, and testimonials relevant to The International Center for Transgender Care.
  2. Portfolio Showcase: A dynamic gallery displaying the stellar surgical before and after pictures of The International Center for Transgender Care, underscoring it’s expertise in all areas of Transgender surgeries.
  3. Mobile-Optimized Design: Ensure the site is responsive and provides a seamless experience across all devices, particularly mobile phones and tablets.
  4. Client Testimonials: A specialized section for reviews and stories from patients with The International Center for Transgender Care, establishing trust with potential patients.
  5. SEO Optimization: Customized content and backend modifications to boost visibility in search results related to transgender care and support. Targeted SEO and digital marketing campaigns resulted in over 100 first page Google keywords with an ROI of 5000%!

SEO & Digital Marketing Results

21%

Decrease in bounce rate

46%

Increase in average session duration

250%

Increase in page views