Fresh Coat Paint & Stain

Case overview

Fresh Coat Paint & Stain is the premier painting and staining company in the Kansas City and the Midwest. They approached us seeking a vibrant and captivating website redesign. They also asked us to create a highly-targeted SEO and digital marketing campaign that gets them leads and improves their online brand. The updated site features a sleek, user-centric interface, effortlessly leading visitors through their collection of exceptional projects. High-resolution photos showcase the precision and dedication in each job, while the intuitive navigation lets users easily access service specifics, client testimonials, and contact resources. Built with mobile optimization in mind, the site delivers a seamless browsing experience on all platforms. This redesign isn’t just about aesthetics; it signifies our pledge to combine contemporary design with unparalleled functionality.

The Brief

Objective:
Revise the current website of a distinguished painting and staining company, Fresh Coat Paint & Stain, to elevate user experience, bolster online visibility, and stimulate engagement.

Platform:
WordPress, utilizing its adaptable features and plugins specifically curated for businesses in the painting and staining sector.

ADA Compliant

For Fresh Coat Paint & Stain’s website, we integrated and set up ADA (Americans with Disabilities Act) software for multiple pivotal reasons. Firstly, it guarantees that the website caters to all potential customers, encompassing those with disabilities, broadening its accessibility and inclusiveness. Secondly, being ADA-compliant shields Fresh Coat Paint & Stain from potential legal challenges, as falling short of these standards can prompt lawsuits and substantial penalties. In a community-focused region like ours, showcasing commitment to ADA guidelines can greatly boost a business’s esteem, underscoring its commitment to equality and inclusivity. Moreover, an ADA-compliant website often provides a more navigable design for every visitor, elevating usability and user contentment. Fundamentally, ensuring ADA compliance is both an ethical duty and a wise business decision for Fresh Coat Paint & Stain.

The Results

  1. Localized Content: We emphasized Fresh Coat Paint & Stain’s strong bond with the community through region-specific content, imagery, and testimonials.
  2. Portfolio Showcase: An interactive gallery featuring before-and-after images of painting and staining projects, highlighting the company’s expertise and range of services.
  3. Mobile-Optimized Design: Ensuring the website is adaptable and provides a flawless browsing experience on every device, particularly smartphones and tablets.
  4. Client Testimonials: A specialized segment for customer reviews and experiences, fostering confidence among prospective clients.
  5. SEO Optimization: Customized content and backend modifications to enhance visibility in regional search results. SEO and Digital Marketing initiatives led to a 125% surge in page views and an astonishing 500% increase in ROI!

SEO & Digital Marketing Results

29%

Decrease in bounce rate

19%

Increase in average session duration

107%

Increase in page views